Posts Tagged ‘campaign’
Calculating Your Vote Goal: How many votes do you need to win an election?
In campaigning, there’s one number that matters, and that’s how many votes you get on election day. It doesn’t matter how many yard signs you plant, how many parades you walk in, or even how much money you raise. Of course, those things can help, but in the end, the only metric of success that…
Read MoreThe Good, the Bad, and the Ugly of Getting on the Ballot: Part 2
The Ugly of 2018 You already read Part 1 right? Great, so what in the name of John Denver happened to Colorado in 2018? The law The Colorado Secretary of State has a legal obligation to follow the letter of the law and a strict interpretation when considering the validity of signatures submitted by candidates.…
Read More5 ways to cope with Facebook’s latest changes
Facebook did it (again). They made large, sweeping changes to your newsfeed that will change what you see from friends, family, brands, politicians, and more. And it’s going to have consequences for your online planning and strategy. For the first time since 2012, Facebook saw a decrease in daily active users, down 700,000 users per…
Read MoreWhat you can expect from Campaign-in-a-Day with American Majority
What to expect from Campaign-in-a-Day session with American Majority? Let’s hear what attendees at a recent Campaign-In-A-Day at Liberty University had to say: At each American Majority Campaign-in-a-Day training, attendees are divided into campaign teams. Then, they are given their own candidate along with their full bio. Using the candidate’s unique strengths strengths and…
Read More5 Ways Campaigns Blow It Late in the Game
Get lazy and forget GOTV GOTV (getting out the vote) is the bread and butter of campaigns late in the game. You’ve refined your message, won the debates, and have been to more party dinners, parades, and events than you can remember. But that doesn’t mean the campaign is anywhere near done. Complacent campaigns…
Read MoreSnapchat on the Cusp of Political Relevance
The outlets of political messaging are changing rapidly. Social media and algorithm-based news sources are becoming an increasingly lucrative and divisive force in the marketplace of ideas. Social media’s unpredictable future and the constant battle for digital revenue has opened the door for new outlets, new platforms, and new messaging. Technology, innovation, and even the…
Read More5 Social Media Strategies Every Campaign Needs to Avoid Pitfalls
Social media is crucial to the running of a campaign. It spreads your message, generates interest, and activates supporters. So it’s important to know the pitfalls before you get started. That way you’ll avoid making mistakes that will haunt you in the future. Know your audience. When people follow your Twitter account and like your…
Read More11 tips for Candidates using Facebook Live
Facebook live is an incredible tool. Previously, it would take expensive equipment and serious expertise to broadcast live video. Now, you can get going in about 15 seconds with your cell phone. But, if you’re interested in getting the most out of this feature, here are 11 tips to get you going! 1. Use high…
Read MoreHow to “Go Negative” Without Getting Nasty
Election season. Ah, it’s fun times. I always look forward to it, the palm cards, yard signs, door-to-door, fundraiser and sign wave craziness… but sometimes, I’m just ready for the negativity to end. Am I alone in feeling this way? At our training sessions, new leaders often ask how they can show contrast between themselves…
Read More