Upper Midwest Leadership Summit Agenda*

 

Saturday, March 2, 2019

PRINT PDF AGENDA HERE

9:30 a.m. to 10:00 a.m. Registration and Continental Breakfast
10:00 a.m. to 10:45 a.m.  Messaging to the Heart
Speaker: Lonny Leitner, American Majority

David Horowitz said, “Conservatives need to stop talking like accountants and administrators and start speaking to the voters’ hearts.” Learn why intellectual analysis fails to work against the moral arguments of the Left, and why the Right needs to start looking at defending our positions from a moral and emotion-filled standpoint.

10:45 a.m. to 11:45 a.m. Building a Plan to Win: Organizing for Your Campaign or Advocacy Effort
Speaker: Jim Sanborn, Mayor of Waconia

Organized and mobilized activists and leaders build their teams, plan their efforts
systemically in order to cross the finish line whether it is principled leaders into office or
advancing their cause.  Learn practical ways to effectively mobilize and organize your
effort for 2019 and beyond.

 11:45 p.m. to 1:00 p.m. Lunch Session: Fundraising – How to Kick-Start Your Fundraising Efforts
Speaker: Jennifer DeJournett, American Majority

Ideas are great. Raising enough money so people know about your great ideas is even better. Fundraising isn’t impossible and everyone can do it. Learn how to kick-start your fundraising efforts whether you are a local organization, candidate, issue group or just want to learn how to get others to join with you to raise money together.

1:00 p.m. to 2:00 p.m. Volunteer Recruitment: Building A Team to Win on Election Day
Speaker: Micah Olson, Greater Minnesota Outreach Director at the Center of the American Experiment

Working with a team can often be as challenging as it is rewarding. Learn about the different “types” of volunteers you may find and how best to match their skills to your campaign’s needs. Help leaders understand how to identify their team member’s strengths and match them with the team’s needs.

2:00 p.m. to 2:45 p.m. How to Win Elections By Identifying Voters on the Ground
Speaker: Jennifer DeJournett, American Majority

Connecting with voters on the ground is critical to winning elections.   Learn about organizing in your own neighborhood, using technology to connect with voters and best practices and real life stories of door knocking. Bring your questions because after this session, you will be ready to hit the doors and make a difference.

2:45 p.m. to 3:30 p.m. Effective Online Advocacy – Use Social Media to Your Advantage
Speaker: Lisa Schneegans , Buzz 360

Everyone’s on social media these days. From Facebook to Twitter, LinkedIn to Snapchat, learn the top social media platforms, what kind of content works best, and how you can use them to organize a winning campaign or activist movement in 2019 and 2020.

3:30 p.m. to 4:00 p.m. What’s Next?  Plug  In and engage to make a difference
Session Wrap-Up

#ReadySetLead

 * Schedule is subject to change and other special guests may address attendees as time is available.