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Managing the Media

Successful political campaigns require more than a good candidate, a robust GOTV strategy, or a fundraising plan. To win your election, you also need a communications strategy that reaches and convinces voters, works effectively with reporters, and represents the values…

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American Majority 2017 Year End Report

2017 was a big year for American Majority as we opened new offices, trained conservatives across the country, and helped thousands make real changes in their community. Today we release our 2017 Annual Report (PDF) recapping every project and initiative,…

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Political Resolutions for the New Year

How are your New Year’s resolutions working out? We’re just a few days into 2018, so, I hope well!! But while you were planning out what you’d like to accomplish in the new year, did you think of any political…

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Seven ways your campaign can be “Mobile First”

I’m almost never without my phone. At this point you could probably surgically attach the thing to me, and I’m not the only one. It’s highly likely that your voters, volunteers, and the people you’re trying to influence use their…

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Op-Ed: In Defense of Masculinity

The last month has been a whirlwind of allegations and accusations of sexual assault from the heights of Hollywood to the halls of Congress, Big Media, and beyond. Men from all walks of life, political beliefs, and social classes are…

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5 Ways Campaigns Blow It Late in the Game

Get lazy and forget GOTV   GOTV (getting out the vote) is the bread and butter of campaigns late in the game. You’ve refined your message, won the debates, and have been to more party dinners, parades, and events than…

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Snapchat on the Cusp of Political Relevance

The outlets of political messaging are changing rapidly. Social media and algorithm-based news sources are becoming an increasingly lucrative and divisive force in the marketplace of ideas. Social media’s unpredictable future and the constant battle for digital revenue has opened…

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