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Campaign & Online Activism Webinar Series

August 26, 2015

Presented by American Majority in partnership with The Manning School

The age of social media requires professionals and aspiring political leaders to manage a dynamic and pliable schedule — one that allows you to track goals in the months and weeks leading up to key dates but that also allows you to respond with lightning speed to policy decisions or curve balls thrown your way throughout the course of your issues- or leadership-driven activism.

This series of four webinars trained 375 men and women to do just that! Many thanks to The Manning School for their incredible partnership. They’re doing great things — we encourage you to check out their site. Our attendees were just as awesome and we were honored to receive positive feedback including, “Thank you – a value packed 60 minutes that just inspires me to act” and “Picked up some great tips! Excellent. Thank you!

It’s not to late to join us as our experts walk you through campaign timelines and give you practical tips to reach your short- and long-term goals. Please find a free recording of each of the four American Majority + The Manning School webinars below.

Planning Your Campaign — The steps needed to run and win

Matt Batzel, American Majority Executive Director

A campaign without a plan won’t get very far. How do you build a winning campaign plan? Discover what a campaign of any size must consider before launching a campaign. This webinar will cover campaign strategy from start to finish: from determining demographics and political environment and conducting deep dive research to targeting, candidate timelines and voter contact.

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Mastering Social Media — Creating meaningful connections and amplifying your message

Scott Ellis, American Majority Campus Director

Did you know that 88 percent of registered voters in the U.S. are on social media? Learn the pro-tips to being effective online through Facebook, Twitter and LinkedIn. Discover the pitfalls to avoid, know how to increase online activity and reach and learn how to post engaging content and analyze your progress.

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Fast Track Your Twitter Success — Practical tips to increase your influence online

Aubrey Blankenship, American Majority Communications Director

There’s no doubt that social media plays an important role in politics today. Most of us spend hours each week on various social networks. How can we most effectively advocate for liberty online in 140 characters? In this purely practical webinar, learn the steps and tools to make an immediate impact with your Twitter account, from growing your audience, scheduling your tweets and creating engaging content to incorporating Twitter into your offline activities. Whether you’re an advanced “Twittivist” (that’s Twitter + activist) or you’re just beginning, this webinar will help you become a better voice for conservatism online.

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Crafting Your Message — The art of getting to the heart

Jess Nicholson, Political Communications Professional

Campaigns are about choices. How do you effectively present a candidacy to voters? Explore what it takes to craft winning messages in campaigns. Whether you are in a primary with multiple challengers or taking on a long-time incumbent, learn the tried-and-true methods to get your message out to voters in a way that highlights your strengths. If you don’t define yourself, the media or your opponents will. Discover how to develop a campaign message that sets you apart from the competition.

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The Manning School is Canada’s premier conservative-oriented training organization, focusing primarily on those who wish to hold elected office and the volunteers, staff, and organizers who support them. The School also provides customized training for grassroots activists, interest groups, and political parties. Our programs employ the latest empirical research and the most skilled leaders in industry and politics to develop and deliver practical executive and online programs.

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