Running a Campaign: The Message

Writing a campaign message can be difficult work, particularly if you aren’t equipped with the proper tools and guidelines that will maximize the effectiveness of your campaign. Chances are, you already have a message that people will benefit from hearing, but if you aren’t able to present that message in a way that is relatable, you may (unnecessarily) lose support. Don’t be that person.

Following are some ground rules and tips that will help you communicate your unique message most effectually.