Stunning Win: American Majority-Trained Volunteers Help New Candidate Win

73 votes. That was the difference between Leah Cole, a newcomer to politics, and her Democrat opponent Beverley Griffin Dunne when the dust settled. Cole was in a three-man race in a special election for a seat in the Massachusetts State House—running against two candidates with long political histories and large bases of supporters in the Peabody area. Now she’s the first Republican since 1990 to represent her district at the State House.

With a special election, turnout is expected to be low, so an aggressive Get-Out-The-Vote effort is essential. Many of Cole’s volunteers trained with American Majority, learning how to effectively reach voters in their community. American Majority emphasizes how to make a difference, training people how to hit the streets and clearly communicate with target voters in their area. When less than 5000 voters showing up to the polls in the state representative race, an effective door-to-door campaign can be the difference between victory and defeat.

Cole says she was “overwhelmed” by the victory, and looks forward to serving her state in the coming years. Now her area will be represented by a principled conservative for the first time in 20 years. Good work, Cole!

Read more about Cole’s win here: https://peabody.patch.com/articles/in-shocking-result-republican-newcomer-cole-wins-peabody-state-rep-seat#photo-13095132