Direct Mail Done Right

Whether you are running for president or the city council, direct mail will undoubtedly be a large component of your campaign strategy. When done right, direct mail is one of the most effective ways to connect with voters. Below are five rules that will enable you to put together a successful direct mail plan for the months ahead.

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Choosing and managing your campaign team

A campaign team is made up of everyone that helps in your efforts to get elected.  Choosing the right people for your team is vital to the success of your campaign. CHOOSING YOUR CAMPAIGN TEAM: The Structure When setting up your campaign team, you must first come up with a campaign structure.  You want to…

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SURE-FIRE TIPS FOR A LOCAL CANDIDATE

Recently, I was visiting with a county quorum court candidate between sessions during one of our trainings here in Arkansas.  He had recently been victorious during a tough primary battle against an opponent from a well known family in the county.  After months of strictly out-working his competitor, he was telling me about the challenge…

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Why YOU Matter

Yesterday when the mail arrived at our office, nestled in amongst the bills and junk mail was a letter from a candidate trained by American Majority for this election cycle.  It was a thank you note for the training and resources provided during his campaign.  Towards the end of the letter, he wrote that “My…

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Avoid Being the “Zombie Candidate”

Among the seven candidates in the recent Republican primary for Oklahoma’s Fifth District Congressional seat were a current state House member (“Candidate A”), a former state House member who previously ran for this seat 4 years ago (“Candidate B”), and the former director of the largest Baptist church camp in the country (“Candidate C”). Here is what…

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How to create an effective campaign brochure

For a copy of our Campaign Manual, visit our resources page. To request a New Leaders Campaign Training in your area, contact us today! Campaign brochures are a fundamental part of any campaign.  They serve as an introduction of the candidate to potential voters by providing them with photos that illustrate what the candidate is…

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